Hey there,
       we're bruvy

We're on a mission to redefine how guys think about wellness and help them feel confident taking better care of themselves. We're focused on offering thoughtful products and guidance to make it easy to get started, and stay healthy and happy. We're starting with skincare. 

Starting the Conversation

For some reason, us guys sometimes feel weird taking care of ourselves. Maybe it’s because of the overload of options and information out there, or maybe it’s just the stigma around it. We built bruvy to break down these barriers, provide guidance, and open the conversation about building healthier habits. Our team is a group of guys, with advisors who specialize in chemistry and dermatology.

Modern Essentials

We’re not about health trends or fads. So when we began developing a set of essentials we wanted something simple, effective, and backed by real science — products that stand the test of time. We worked with experienced chemists and real guys to create the perfect set of daily essentials. The result is everything guys need and nothing you don’t. 

Designed for Simplicity 

Too often, companies make their formulations intentionally confusing to keep their customers from knowing what’s really going on. We chose to be deliberate with our products and ingredients, and worked tirelessly to find the right partners that meet our standards. We’re proud of the products we’ve made with powerhouse ingredients that help you see the most noticeable results. So go ahead and look under the hood — we want you to.

Our Story

To make sure we got it right, we gathered feedback from hundreds of guys as we tested over 50 versions of our products. They often asked us questions like “Can I use these products in my beard? What ingredients should I be looking out for in my other products?“, and other routine-related questions. That’s when we realized - guidance is as important as great products. That’s why we’re offering a model that combines daily essentials and personal guidance.

Welcome to Bruvy.

Pictured from left to right

Steadman Dinning


Nicole Drutz


Walker Munro

Creative Director

Evan Romano